What is our understanding of telemarketing?
Telemarketing can be an efficient and inexpensive tool if used correctly and knowing how to use it means being aware of what telemarketing is. We define it as the practice of marketing goods or services by telephone.
But what does marketing over the phone mean precisely?
Simply put it is a component of the entire and complex marketing process, namely that part of the process where a business identifies its customers and brings a product or a service to the attention of a target group by contacting pre-selected potential customers for prospecting or making a presentation of your services/products for the purpose of creating an interest.